FLIPSIDE PLAYING CARDS
Product Design & Packaging
Studio: Flipside Co
Role: Creative Director
Created as a thoughtful gift for key stakeholders, the Flipside playing cards were designed to celebrate detail, craft, and timeless design. Drawing from Art Deco references, the set brings together structured geometry, rich gold accents, and custom illustrations turning a familiar object into something quietly elevated. More than a seasonal gesture, it was a way to share the studio’s values: design that is intentional, tactile, and made to be kept.
A DECK WORTH DEALING
The visual identity for the Flipside Playing Cards draws from the bold geometry and glamour of Art Deco, transforming a classic game night staple into a piece of visual theatre.
Each suit and face card has been custom designed with stylised linework and ornate detailing, balancing elegance with playfulness.
The palette of deep gold, noir black, and rich red reinforces the luxurious feel, while the backs of the cards double as decorative compositions in themselves. From the custom illustrations to the
foil-accented packaging, every element was designed to feel like a collectible.
THE VISUAL IDENTITY
Each face card in the Flipside deck was custom illustrated, drawing from the elegance and symmetry of Art Deco design. The characters—kings, queens, and jacks—were reinterpreted with stylised forms, intricate line work, and ornamental detailing.
Minimal facial features and sharp geometric patterns give the cards a timeless feel while preserving their recognisability. The result: a bespoke set of icons that feel both luxurious and playfully unexpected.
DOUBLE THE DRAMA
To elevate the experience, we created two complementary sets with reversed colour schemes. One leans into deep reds and golds, the other into crisp whites and blacks—mirroring each other while offering distinct personalities. Together, they form a collectible pair that feels both classic and contemporary.
