GWM AGENCY
Rebranding and Visual Identity Design
Studio: Flipside Co | Client: GWM
Role: Lead Designer & Creative Director
GWM Agency is a B2B wholesaler of outdoor furniture in Switzerland. The company works with high-end sellers of outdoor furniture all over Europe. Their idea was to connect with the client base and also bring in some modernism to their branding. We re-branded and created a visual identity around their new brand logo
FROM BOLD TO REDEFINED –
The new identity strips back the noise in favor of timeless simplicity. A single flowing line suggests comfort, elegance, and the curves of
well-crafted furniture.
Set against a clean black background, the mark is minimal yet confident—reflecting GWM’s focus on quality, longevity, and design-led solutions for modern outdoor living. It’s a shift from illustrative to iconic, built to grow with the brand. The lounge chair being the primary look of the logo, keeping the concept of chair intact.
Old Logo
New Logo
THE VISUAL IDENTITY
As a leading wholesaler of outdoor furniture in Switzerland, GWM Agency needed a visual identity that felt as elevated and enduring as the products they represent. The old logo was expressive but busy—leaning heavily on literal imagery and bold color blocks.
The new identity strips back the noise in favor of timeless simplicity. A single flowing line suggests comfort, elegance, and the curves of
well-crafted furniture. Set against a clean black background, the mark is minimal yet confident—reflecting GWM’s focus on quality, longevity, and design-led solutions for modern outdoor living. It’s a shift from illustrative to iconic, built to grow with the brand.
THE IDENTITY PUT TOGETHER
The GWM identity is kept simple and classic. We have not played alot with adding too many elements but made sure that it comes together properly in all point of sales
